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Founder & Lead Salon Revenue Specialist · Salon Studio

Michael Sherriff

25+ years search engine heritage helping UK hair, beauty, and aesthetic salon owners unlock trapped shelf capital, calculate true chair capacity, and dominate local Google & AI search.

Bridging Phorest POS & E-Commerce Systems

Flagship Case Study: Premier 5-Stylist UK Salon

Verifiable money-in-the-till results achieved by automating Phorest barcode inventory and non-discount client win-backs for a premier 5-stylist salon:

£1,650+
Monthly Revenue Put Directly Back in the Till
£5,000+
Trapped Shelf Stock Capital Unlocked into Web Sales
+140%
Organic & Local AI Search Traffic Growth
0%
Discounting Rate (Zero Price Cuts or Margins Sacrificed)

Why Salon Studio Was Founded

For decades, digital marketing agencies targeting UK salon owners have fallen into two fundamental traps:

1. Web Design Agencies: Charging £3,000+ for website redesigns from scratch that look pretty but do nothing for salon cash flow or chair filling.

2. Generic Retainers: Charging monthly fees to post generic social media trends or push panic discount codes that destroy net profit margins.

At Salon Studio, we take a fundamentally different approach. We are not web designers, and we do not touch or replace your Phorest appointment booking engine. Instead, we connect the Phorest POS till system and website you already pay for—automating retail shelf turnover, running non-discounted client win-back campaigns, and positioning your salon at the top of local Google Maps and conversational AI recommendation engines (ChatGPT, Perplexity, Gemini).

To prevent conflicts of interest and guarantee 100% dedicated local search dominance, we operate under a strict Territory Exclusivity Policy: taking on strictly one client per city per industry vertical.

Deep Knowledge Across 5 Phorest Verticals

Hair Salons & Colour Studios
Unlocking Olaplex & Kérastase shelf capital, balayage long-appointment slot management, patch test tracking compliance, and non-discount client win-backs.
Beauty & Nail Salons
Elemis & Dermalogica retail barcode sync, high-margin skincare consultation landers, and reducing client churn on recurring wax and nail treatments.
Doctor-Led Aesthetic Clinics
UK ASA/CAP compliance for prescription-only medicine (POM) guidelines, Phorest SOAP chart compliance, Obagi & SkinCeuticals retainer automation.
Day Spas & Wellness Centres
Facilities overhead management, post-holiday seasonal dip recovery, couples package landing pages, and spa gift voucher automation.
Barbershops & Men's Grooming
Converting walk-in traffic to advance online Phorest bookings, beard care retail upsells, and chair velocity optimisation.

Check City Exclusivity in Your Catchment Area

We take on only one exclusive partner per city per vertical. Contact Michael Sherriff directly to check if your territory is still open.

Email Michael Directly →