Luxury hair salon interior
Exclusively for UK Salons Using Phorest & Wix

Unlocking hidden revenue inside your salon —
without spending on ads or buying extra stock.

We aren't web designers. We don't touch your Phorest appointment diary. Instead, we make Phorest and Wix talk seamlessly to each other — replacing Phorest's basic retail site with a high-converting Wix online store, converting dead salon shelf stock into 24/7 online sales, and running automated, non-discounted client retention campaigns that fill your chairs.

See How We Increase Salon Revenue → Explore The Four Pillars
100% Stock Sync Accuracy (Phorest POS ↔ Wix Store)
£0 Extra Stock Needed to Launch Online
Zero Discounts Used for Client Win-Backs
AI & Google Dominance for Local Salon Searches
Why We Are Different

Web designers build pretty sites. We build revenue engines for salon owners.

Most web agencies will sell you a £3,000 website re-design that does nothing for your bottom line. We don't build sites from scratch. We take the Wix site and Phorest system you already pay for, make them communicate, and turn them into a 24/7 revenue-generating asset that you own entirely.

i.

Dead Shelf Capital Sitting on Your Salon Walls

Thousands of pounds in Kérastase, Olaplex, or Keune sit on your salon shelves waiting for in-salon upsells. Meanwhile, Phorest's online store options are basic and clunky. We replace the Phorest store with a beautiful Wix shop, listing your existing shelf stock online 24/7 without you buying a single extra bottle.

ii.

Lapsed Clients Drifting Away Unnoticed

Clients who haven't visited in 6, 12, or 18 months aren't lost — they're just busy. Most salons ignore them or panic-send 20% off discount codes that ruin profit margins. We build automated win-back workflows that bring them back at full price.

iii.

Stylists Unable to Personalise the Client Journey

When a client sits in the chair, your team shouldn't have to guess their history. Without clear client intelligence, new visitors, regulars, and VIPs get the exact same generic service.

iv.

Invisible to Modern AI Search & Google Maps

Clients no longer just search "hair salon near me" on Google. They ask ChatGPT, Gemini, and Perplexity for "the best balayage specialist in Glasgow for fine hair." If your site isn't built for modern Search & Answer Engine Optimisation (SEO & AEO), you don't exist.

The Four Growth Pillars

Four specialized systems. Purpose-built for your salon.

We aren't a web design agency, and we don't offer generic social media trend management. We connect and optimize the Wix website and Phorest system you already pay for to drive measurable, bottom-line revenue growth.

01
Wix Store · Phorest Till Sync · Google Shopping

Turn Salon Shelf Stock Into 24/7 E-Commerce Revenue.

Your salon shelves hold thousands of pounds in dead capital. We replace the standard Phorest store with a bespoke Wix e-commerce store linked directly to your Phorest till by product barcode. When a product sells online, Phorest updates automatically. When a bottle sells at the till, Wix updates in real time.

  • Zero New Stock Investment: Sell what is already sitting on your salon shelves today.
  • Free Google Shopping Visibility: Every retail product listed on Google Shopping on page one — no ad spend required.
  • Seamless Till Synchronisation: Phorest till inventory and Wix store stock stay 100% aligned by barcode.
  • Higher Margin Sales: Stop relying solely on stylist desk upsells to move retail inventory.
02
Phorest Data · Client Lifetime Value · Zero Discounts

Reduce Churn & Fill Chairs Without Discounting.

We leverage your historical Phorest client data to protect your recurring revenue. We identify clients overdue at 8, 12, or 52+ weeks and re-engage them through personalised, high-converting Wix email workflows — without cheapening your brand with special offers or freebies.

  • Lapsed & Overdue Win-Backs: Automatically re-engage clients missing for over a year at full service prices.
  • Stylist Customer Care "Cheat Sheet": A custom dashboard tool giving your stylists instant clarity on whether a client is a first-timer, a long-term regular, or a high-value VIP.
  • Extended Client Lifetime Value (LTV): Keeps clients coming back for years instead of drifting to competitors.
  • Midweek Chair Filling: Automatically drives re-bookings into your quieter floor slots.
03
Google Maps · Local SEO · AI Search (AEO)

Dominate How Clients Search Today — In Google & AI.

Search has fundamentally changed. Potential clients are using AI assistants alongside Google to find recommendations. As specialists in modern SEO and AEO (Answer Engine Optimisation), we position your salon to be the recommended choice across Google Maps, ChatGPT, Google Gemini, and Perplexity.

  • AI Answer Engine Optimisation (AEO): Structured data so AI platforms cite your salon as the local expert.
  • Local Google Maps Ranking: Structured local schema ensuring your salon ranks in top local map packs.
  • High-Intent Specialty Search: Rank for premium, high-margin services (e.g. balayage, hair extensions, scalp treatments).
  • Future-Proof Search Strategy: Built for how people search today, not five years ago.
04
Wix Blog · Google E-E-A-T · Local Authority

Google E-E-A-T Authority Publishing.

Google ranks websites based on E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. We publish in-depth, expert articles directly to your Wix blog, crediting your real salon stylists as the verified experts. This tells Google and AI search engines that your salon is the undisputed local authority.

  • What E-E-A-T Gives You: Higher Google rankings, higher trust from new clients, and immunity from generic AI search penalties.
  • Stylist Expertise Mapping: Real team members credited as authors to prove authentic industry experience.
  • Zero Effort for Your Team: Published directly to your Wix blog automatically — no manual formatting or logging in required.
  • Long-Tail Organic Traffic: Captures clients researching specific hair problems before they choose a salon.
Built exclusively for Phorest salons
Wix website required
No website builds from scratch
UK hair & beauty only
Fixed monthly fee — no ad spend required
Custom Salon Intelligence

Your entire salon performance. Clear, visual, and accurate.

Phorest holds incredible data, but its reporting can be dense. We build a custom, visual dashboard tailored specifically to your salon. Monitor real financial margins, capacity, and client care signals at a glance.

Salon Management Overview — Live System • Live Sync
30-Day Revenue Trend
+18.4%
↑ Growth vs previous period
True Wage Cost Model
Real Margin
Includes employer NI & overtime
Net Profit Margin
58.4%
After all true wage & stock costs
Overall Chair Fill Rate
84.2%
Target: 80%+
Unbooked Floor Hours
42.5 hrs
Targeted by automated win-backs
Stylist Capacity Utilisation
Erin — Balayage Specialist92%
Katie — Senior Colourist86%
Shelby — Extensions Lead78%
Conor — Senior Stylist81%
✓ Phorest POS & Wix Store Sync Active — Barcode matching active across all shelf lines
Product Line Phorest Till Stock Wix Online Store Google Shopping Status
Kérastase Nutritive Bain Satin 250ml 8 units 8 units Listed — Free
Olaplex No.3 Hair Perfector 100ml 14 units 14 units Listed — Free
Glowwa Hair Food 60 Capsules 6 units 6 units Listed — Free
Keune Care Vital Nutrition Shampoo 11 units 11 units Listed — Free
Overdue & Lapsed Clients
142
8 wks to 12+ months inactive
Stylist "Cheat Sheet" Status
Active
VIP & Regular Care Prompts
Win-Back Open Rate
61%
Zero discount codes used
Booking Conversion
22.4%
Re-booked at full price
Premium salon retail products on marble shelf
Real Salon Impact
For a single-location UK hair salon with 6 stylists, we connected their Phorest system to a custom Wix online store and implemented our retention and search framework. Without spending a single pound on paid advertising or purchasing any extra retail stock, we listed 180+ shelf products online, dominated local search results across Google Maps, ChatGPT, Gemini, and Perplexity, and automated overdue client win-backs with zero discount codes.

UK Hair Salon, Single Location (6 Stylists) — Anonymised at client request

+140% Increase in organic Google & AI recommendation traffic
30+ Lapsed & overdue clients re-booked monthly at full price
£0 Extra stock purchased to launch online retail sales
Page #1 Google Shopping listings for core salon product lines
Transparent Investment

Simple, fixed monthly packages.

We charge a simple, fixed monthly fee. We take zero percentage of your booking revenue or retail sales. Our systems pay for themselves by unlocking dead stock and filling empty chairs.

Retail & Stock Sync

Foundation

Replace your Phorest store with a Wix shop linked directly to your till.

£249
per month, fixed
  • Phorest POS stock linked to Wix store by barcode
  • Free Google Shopping listings for all shelf products
  • Automated stock deduction on web orders
  • Monthly stock accuracy audit
Get Started →
Most Popular

Growth

E-commerce stock sync, non-discount client win-backs, and your custom salon dashboard.

£399
per month, fixed
  • Everything in Foundation
  • Weekly Phorest diary scan for overdue & lapsed clients
  • Automated win-back email workflows (zero discounts)
  • Custom salon management dashboard included
  • Stylist Customer Care "Cheat Sheet" tool
Get Started →
Complete Engine

Authority

Everything in Growth, plus AI Answer Engine (AEO) search dominance and Wix blog publishing.

£550
per month, fixed
  • Everything in Growth
  • AI Answer Engine (AEO) setup (ChatGPT, Gemini, Perplexity)
  • Local Google Maps structured data schema
  • Expert E-E-A-T blog articles published to Wix automatically
  • Stylist expertise mapping
Get Started →
Let's Talk

Ready to unlock the hidden revenue in your salon?

We work exclusively with UK hair and beauty salons using Phorest for bookings and Wix for their website. No pushy sales pitch — just a straightforward evaluation of your current setup and how much revenue we can unlock.

Exclusively tailored for UK hair & beauty salons using Phorest & Wix.
✉️

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